Strategic positioning
Innovations, launches, the latest trends, and the target audience your company needs to establish itself in the market—all of this is offered by the International Exhibition of Trends and Innovations for Hospitality and Gastronomy, the event that connects you with the hospitality and gastronomy sector.
Strategic insights for decision-making and industry connections will enable your business to maximize its potential and plan for growth, addressing the market's challenges and opportunities.
In 2024, Hotelga underwent a complete transformation. In 2025, we're aiming for even greater success and business opportunities. Confirm your attendance today!
Benefits of participating
Hotelga, always brand-new
In 2025, we are renewing our commitment to make Hotelga a strategic value proposition for your business.
For the 2024 edition, we envisioned a new Hotelga and brought it to life. We worked to establish the exhibition as the nerve center of innovation for the Horeca sector; we elevated sustainability as a fundamental pillar; we unveiled a new brand identity; we brought together institutions, chambers, and associations, as well as prominent figures from the political, business, and professional spheres, to host a nationwide event that welcomed participants from over 20 provinces, along with regional and international representatives.
The results of Hotelga 2024 speak for themselves.
Discover them and find out why you need to be part of Hotelga.
With over 12,000 visitors and 200 brands, it was the largest expo since its inception.
54% of visitors held decision-making authority and were seeking new business opportunities.
100% of visitors and exhibitors who attended in 2024 expressed their intention to return for the 2025 edition.
Exhibitors highlighted:
The quality of connections for generating new business opportunities.
Useful matchmaking program to build networks with new suppliers and potential clients.
The size and quality of the expo from a holistic perspective, appreciating its growth and enhanced value proposition compared to previous editions.
Visitors appreciated:
High-quality networking opportunities
The variety and quality of exhibitors.
The high standard of the academic programming (Hotelga Summit, Open Auditorium, and Matchmaking Program).
Enhancing Communication
Your company will take center stage in our communication efforts to attract visitors, showcase services, and strengthen your market position. From the moment of launch, you'll have access to promotional materials and digital resources designed to maximize visibility and spread the word about your participation.
Sustained Communication
12 months of exposure for your company
Messe Frankfurt Argentina, your strategic partner
Digital catalog: Your best ally for showcasing your business
Being a part of Hotelga will allow you to optimize your company's marketing strategy, activating a dynamic and sustained communication plan before, during, and after the event.
This innovative platform lets you create a personalized profile for your company, share updates, and promote your catalog. You'll be able to incorporate diverse details to reach your target audience: company description, contact details, logos, photos, products, and product groups.
To boost your company's visibility and positioning, the platform provides tools to feature in Hotelga's search and inquiry channels.
You can also purchase additional tools to complement the basic-package services and even get access to limited, exclusive advertising offers.
Personalized micro website
Share it and get more people to come to your booth. You will be able to obtain information about who visited the site and registered for the exhibition.
Digital invitations
Send a personalized invitation to all your contacts.
Social networks posts
Upload them to X, Facebook, Instagram, and Linkedin, and share them with your entire universe of contacts.
Banners, logos, e-signatures
To insert on your website, emails, and social media.
Press actions
Our Communication and Press team offers you the possibility of standing out in important specialized media. Through press releases and newsletters, you can broadcast relevant information and news about your company.
Driving development
Tourism's immense growth potential positions it as a strategic industry
with significant prospects for the coming years.
Inbound tourism (Period: August–September 2024)
CABA (Buenos Aires City) and Patagonia were the preferred destinations for non-resident travelers.
(By air)
(By all means of transport)
(Brazil: 24.9%; Uruguay: 24.2%; Chile: 15.8%).
in hotels and alternative accommodations.
Source: INDEC August – September 2024
Tourism sector outlook in Argentina (2024 - 2034)
Source: World Travel & Tourism Council (WTTC)
Showcase
All the products and industry services
within the Hotelga network
- Food and ingredients
- Architecture and construction
- Beverages and infusions
- Linens
- Air conditioning
- Mattresses and box springs
- Communication, marketing, and management
- Decoration and Lighting
- Gastronomic equipment
- Kitchen equipment, utensils, and tableware
- Pool, spa, and gym equipment
- Training and professional development
- Franchises
- Environmental management and sustainability
- Laundry, cleaning, hygiene, and amenities
- Maintenance
- Furniture
- Transportation services
- Conference and event systems
- Technology and systems
- Uniforms and apparel
AHT y FEHGRA, key allies
Having the support of experienced professionals with extensive industry expertise and know-how allows us to approach the exhibition's organization with proficiency and efficiency. Messe Frankfurt Argentina's track record, alongside FEHGRA and AHT's fundamental roles in the market, makes this alliance the driving force behind the trade fair's success.
FEHGRA has been representing the Argentine hotel and restaurant industry for more than 80 years. Since 1941, FEHGRA has been the representative body for the hospitality and gastronomy industries in Argentina. The Federation works to strengthen and advocate for the interests of this key industry, vital to the inclusive economic development of the country. With a steadfast commitment to excellence and sustainability, it prioritizes continuous training and market analysis, contributing to the sector's growth and professionalization. FEHGRA brings together over 84,000 businesses grouped into their different industry chambers, comprising 17,000 hotel establishments and 67,000 gastronomic venues.
Founded in February 1977, AHT is a non-profit organization with extensive experience and a nationwide presence. It unites and represents the country's foremost hotels, distinguished for the quality of their facilities and excellence in services. AHT supports the interests of the hotel and tourism sector in collaboration with the public and private sectors, strengthening the competitiveness of its members and addressing their needs.
HOTELGA Agenda
Hotelga offers an agenda packed with a wide variety of activities aimed at sharing comprehensive information about the sector. The Matchmaking program provides exclusive networking opportunities for exhibitors, facilitating connections between supply and demand to attract potential clients and enhance company positioning. Additionally, the Exhibitors Conferences allow you to attend talks and demonstrations hosted by participating companies, highlighting the latest innovations in the sector. Discover more activities and make the most of the exhibition!
Other events
More than just an expo
Additional activities create valuable content while attracting key audiences and fostering networking opportunities.
Without a doubt, the latest market trends can be found at Hotelga.
Your company needs to be part of it!
Hotelga Summit
An international gathering led by experts who will discuss the future of services and suppliers for hospitality, restaurants, and gastronomy.
Federal Chef Tournament
Now in its 9th edition, this competition reaffirms its commitment to promoting and celebrating Argentine gastronomy by showcasing native products, cultural roots, and the recipes and talent of chefs from across the country. Finalists, selected through the Qualifying Rounds held in various provinces, will have the opportunity to cook live in the Grand Final, taking place during Hotelga.
This edition is further enriched by the special participation of the winning team from the First Argentine Gastronomy Competition in Brasília, held last November with the support of FEHGRA and the Argentine Embassy in Brazil.
Greener Hotels
The Hotel Sustainability Program, which has been developing effective tools for managing tourism establishments in Argentina for over 12 years.
Be part of Hotelga 2025!